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Mattel Barbie
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what is the story behind "Barbie saved Mattel"??
She took the world by storm, surprising skeptical toy critics at New York's Toy Fair in 1959. With her good looks, charm, and charisma, she won audiences over in record time. Soon, little girls across America, and later, the world, were singing her praises. In the coming years, both adults and children would collect her in record numbers. Today she remains one of the hottest selling toys in the world.
She began like any other great invention does - as an idea in a visionary's head. Ruth Handler, co-founder of Mattel Toys, was watching her daughter Barbara play with paper dolls and imagine them in grown-up roles when the idea hit her - why not make a teenage doll that little girls could play and dream about the future with? Ruth recognized the value of helping children realize their dreams and goals through play. After researching the current doll market, Ruth confirmed that while there were plenty of baby dolls available, there were no three-dimensional teenage dolls. She then resolved to create such a doll through her own company, which she co-founded with her husband Elliott Handler.
Ruth and Elliott unveiled Barbie® doll, the teenage fashion model, at New York's annual Toy Fair in 1959. Initially, toy buyers were skeptical. Never before had anyone seen a doll so small, yet so sophisticated. As a teenager, Barbie was completely unlike any of the baby or toddler dolls popular at the time. Critics posed the question - Would anyone buy her?
Undaunted by skepticism, Mattel stood firmly behind the first Barbie doll, launching an innovative television ad campaign. Barbie quickly caught the attention of little girls across the country. She soon became a worldwide sensation, and remains as popular as ever today.
Mattel was going out of business before Barbie came out, the company almost went bankrupt before Ruth introduced Barbie.
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